The greatest indicator of an abject failure on the part of social media companies – Facebook, Google's YouTube, and Twitter primarily – to properly police the content that they make billions of advertising dollars from annually, content such as the footage of the mass murder he recorded. The obscene rapidly loses its shock value when viewed repeatedly.
It frequently adopted a jokey, self-aware tone that makes light of extremely serious and deeply offensive views and opinions – which is itself a manifestation of the failure by social media giants to impose effective content controls while allowing for rapid widespread anonymous posting. The document leaps from topic to topic, with the only apparent connection being that each was designed to offend. The manifesto is itself indicative of the broken online culture of nihilistic offensiveness, outrage, and scattergun ideologies that has grown up around social media and lapped up by subnormal losers.
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